My Cart


Free Shipping on All Wheels 

Reynolds ATR | The Culmination of Gravel-Specific Wheels

Posted on April 30 2019


When Reynolds first made their ATR wheelset available in 2014, they were exclusively offered to dealers as a new, price-friendly carbon “concept” option for cyclocross bikes, featuring Reynolds hubs and a cross-country mountain bike rim. Despite the exclusivity, interest grew quickly from the adventure, gravel, and cyclocross community looking for a wheel skewed toward wider tires and rugged riding.

Reynolds took note, redesigned the rim in 2017, and increase their offerings by adding the ATR X to the ATR series. While ATR series wheels might look like a standard issue ‘cross wheel, they have a few key details making them much more. Reynolds increased the inner rim width from 21mm to 23mm with an outer width of 32mm and a depth of 40mm.

The rims feature Reynolds’ PR3 rim design to increase handling and comfort, and the rim profile matches better with the wider tires. Used in Reynolds Allroads, TR S, and TR mountain wheels, PR3 technology balances structural requirements with performance and value. In these rims, the overall rim profile, rim bead and brake track areas are called out with unique carbon fiber and resin schedules.

ATR and ATR X wheels are laced with 24 spokes front and rear to help durability and ride quality, and there are a gamut of hub options for every standard axle configuration with a Shimano/SRAM 9-11spd, Campy or SRAM XD-R freehub. In addition, Reynolds now offers their ATR Series in 650b and 700c configurations.

The recent addition of the ATR Blacklabel series has been the culmination of the ATR line up. Built with smooth Industry 9 hubs, 20 front/24 rear spokes, carbon rim with a 23mm inner bead width, the Blacklabel series is the pinnacle of the ATR Series. Like the ATR and ATR X models, it is offered in 650b and 700c wheels sizes and every standard axle configuration with a Shimano/SRAM 9-11spd, Campy or SRAM XD-R freehub. This wheelset comes in at a scant 1456g (650b) and an amazing ride quality.

No matter your budget, wheels will still be the most important upgrade you make to your bike, improving ride quality, reducing rolling weight, and matching better with larger tire widths. Check out the full ATR line up to see how you can go farther, explore more, and find your next adventure.

Products featured: ATR, ATR X, Blacklabel ATR Series Wheels.