There’s magic in the woods, in the rock gardens, on the singletrack. We know, because we ride—and we feel it too. The thrill of carving epic Utah singletrack, the solitude
of high altitude meadows AND ripping through the woods chasing daylight...it all feels good. The passion for the ride drives us to engineer and build the best wheels on the market.
BLACKLABEL combines Reynolds’ asymmetric, hookless MR5 carbon fiber rims and Reynolds designed precision mountain hubs by Industry Nine to set the bar in mountain bike wheel performance. The rims’ perfect balance of width, depth, and fiber layup creates wheels that provide ultimate durability, riding comfort, and trail hugging traction like you’ve never before experienced.
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